Shares of Incredimail Ltd. (PERI) are up .01 to 11.8 .? PERI is trading near the top of the 52 week range.

Today paper traded the PERI May 12.5 calls 962 for .40-75.?? Average volume is 619 contracts.? Open interest is 769.

This volume went up with early scattered buyers even buying the May 15 calls for .15 with PERI trading 12.39 early on.? The call buyers must have been disappointed because the volume turned to selling with the IV down 5 points in May.? 95% of the volume in PERI today is in the May options.

30-day implied volatility is 65%.?? 10-day implied volatility is 39%.? 30 day implied volatility is trading above the 10 Day Historical volatility.

Perion Network Ltd, formerly IncrediMail Ltd.is a digital media company. The Company’s products include: IncrediMail Premium, an e-mail product sold in over 100 countries in 10 different languages; Smilebox, a photo sharing and social expression product and service that lets customers quickly turn life’s moments into digital creations to share and connect with friends and family in a fun and personal way; PhotoJoy, a photo discovery and sharing screensaver & wallpaper product, and Fixie, a PC optimization product.

The Company?s products are available in ten languages in addition to English. In August 2011, the Company acquired Smilebox Inc. On November 30, 2012, the Company acquired SweetIM (a.k.a. SweetPacks).

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