Shares of RetailMeNot Inc. (SALE) are up .35 to 41.69 today. SALE is making a 52 week high today.

Today paper traded 155 SALE Feb 40 calls at 1.55.? ADV is 244 contracts.? The OI is 265 contracts.

The volume went up in one block hitting the bid to sell.? The early trade was probably a sell to close but SALE started moving up and buyer flooded the strike with 1881 contracts traded with most of them buys.? As I write this the calls are 2.9 bid. Paper is looking for higher prices for SALE. The Feb IV is up 18 points.

30-day implied volatility is 64%.? ?10-day implied volatility is 70%.? 30-day implied volatility is trading below the 10-day historical volatility.

RetailMeNot, Inc. operates digital coupon marketplace, connecting consumers with retailers and brands. As of December 31, 2012, the Company had contracts with more than 10,000 paid retailers.