Mark asks if the proposed CBOE-Bats merger is a way for CBOE to move into the ETF space

From the article:

“The biggest lure in a Bats acquisition for CBOE may be moving into the fast-growing?exchange-traded funds market, said Mark Longo, CEO of Chicago-based Options Insider media outlet. That would give the company a major means of diversifying its product line, he said. By contrast, it’s a bit befuddling that CBOE would want to re-enter the stocks business when it exited that market a couple years ago, Longo said.

Still, the acquisition could also mean cost cutting at the larger CBOE, especially in light of what most in the industry consider Bats’ superior technology platform and its leaner operations.”

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