Exclusive OIC 2010 Panel Audio – Specialization: The World of Social Marketing. Speaker: Mark DiMassimo, DIGO Brands

Live From OIC 2010 – Mark is joined by Chris Larkin, Senior Vice President, Etrade. Mark and Chris explore the reasons that hard core options users aren't migrating toward Etrade. Chris also outlines some of the upgrades that Etrade hopes will lure customers away from targeted options brokers like OptionsXpress.

Exclusive OIC 2010 Panel Audio: Innovation – The Options Market

Live from OIC – Mark is joined by Tom Wittman, President, NASDAQ OMX/PHLX. Mark and Tom discuss the fact that so many exchanges are copying PHLX by swapping ownership for order flow. They also discuss the claims that NASDAQ and BATS are cannibalizing the options market. Finally, they debate PHLX's controversial pursuit of dividend trade volume. Does this strategy exploit retail traders and distort the overall options market?

Exclusive OIC 2010 Panel Audio: Reinvention – New Paradigms for Trading Technology

Exclusive OIC 2010 Panel Audio: Regulatory Reform and How Washington Works

Bestselling author Malcolm Gladwell (The Tipping Point, Outliers) addresses the Options Industry Conference.

Mark is joined by David Fisher, CEO of OptionsXpress. Mark and David discuss the ferocious competition in the retail options space. They also discuss the growing arms race among firms looking to attract high-end retail options traders. Finally, David addresses claims that OptionsXpress may have lost its way after recent management changes and acquisitions.

Exclusive OIC 2010 Panel Audio – Evolution: The Equities Markets

Mark is joined by Andy Nybo, Head of Derivatives at Tabb Group. Mark and Andy discuss the role of analysts in the options market. They also dive into the Tabb Group's latest study of buyside options traders. Finally, they immerse themselves in the debate over derivatives reform and explore the buyside's perspective of Washington.

OIC 2010 Weekly Audio Release Schedule (5/10 – 5/14)