SunTimes

 

Marketers Find Ways To Connect With Consumers In Digital Era

Real Success In A Virtual World
by
Sandra Guy

Companies are getting comfortable announcing news in virtual worlds, pushing their messages onto iPhones and asking for feedback to the CEO’s blogs.?

Why?

It’s tougher than ever to get a meaningful message across as people are bombarded with e-mail, Facebook and MySpace messages, YouTube videos and text messages….

…The Options Insider, a Chicago-based web publication dedicated to the options market, has developed a web iPhone application to give its readers the latest insights on the volatile options market. Subscribers receive breaking news, podcasts, forum posts and the latest news.?