optionsXpress Buys Optionetics?
BY CHRISTINE BIRKNER
Published 5/13/2009
On April 28, optionsXpress signed an agreement to acquire education service provider Optionetics for $20 million.
?From a brand perspective, it is a complete mismatch. optionsXpress has spent a lot of time establishing their brand as a reputable source for options education. Optionetics, on the other hand, [relies] on infomercials, aggressive e-mail campaigns and the upselling of paid content and software [to] attract customers. I don?t see how these two brands are going to coexist,? says Mark Longo of The Options Insider, an options educator.
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